Food

#BundleofNoJoy: Bangkok restaurant sorry for calling reviewers ‘uneducated wannabe foodies’

Not every business owner takes criticism in stride. 

Boutique grocery and restaurant Bundle of Joy is being mocked for its questionable professionalism after netizens unearthed ad hominem attacks on customers who dared to leave bad reviews.

“You can go to buffet and eat more lobster and of coz more pasta, or just cook yrself (sic),” wrote the admin of Bundle of Joy in one of many Instagram stories. 

What did someone do to earn such a riposte?

“We were rather disappointed with this lobster dish,” food and fashion influencer Proudsitaaa wrote on food review platform Wongnai. “Sure, it was fresh, but the portions were very small, not to mention the pasta was overcooked and the sauce didn’t go well with the dish.” 

วันก่อนเราไปกินอาหารร้านนึง แล้วไม่ค่อยประทับใจกับอาหารซึ่งปกติเราจะรีวิวอาหารในวงในอยู่แล้ววิจารณ์ตามจริงไม่มีคำหยาบเพราะจ่ายเงินทานเองแต่นี้คือสิ่งที่ร้านตอบลูกค้า แคปลูกค้าไปด่าในไอจีใช้คำว่าuneducated wannabe foodie เสียความรู้สึกมากทุกคนคิดว่าไงคะ pic.twitter.com/BhgxjhX7Vo

— jet’aime (@proudsitaaa) September 28, 2021

Someone answering the phone at the restaurant Wednesday afternoon referred inquiries to “the boss” via Line or email. There was no response as of publication time.

Though the restaurant located near K Village ultimately apologized yesterday, Proudsita wasn’t the sole victim of its online fury. 

Instead of brushing off the criticism, the admin of the restaurant’s Instagram account took the passive-aggressive route, screen-grabbing the review and posting it as an Instagram story with sarcastic comments directed at the reviewer – but without tagging her, naturally. 

On Twitter, foodies shared stories of similar treatment by Bundle of Joy, coining the hashtag #Bundle ofNoJoy.

Facebook user Pao-Pao Tippamon said that she once left a review on the restaurant’s Facebook page, describing how the food she was served appeared to be different from the picture on the menu. 

“The waitress didn’t inform me of anything. They only explained to me that they used the seasonal ingredients so there wasn’t the truffle on my dish,” she wrote. 

In response, the restaurant’s admin screen-grabbed her review and posted it in an Instagram story, writing cheekily: “You can print our photo menu and eat, it will be exactly the same thing.”

Another Twitter user noted that Bundle of Joy was owned by the same people who went after BK Magazine for writing a negative review of one of their other restaurants.

2-3 ปีที่แล้ว ถ้าใครจำดราม่าร้านอาหารย่านสุขุมวิท (แถวซอย 21-35) เจ้านึงที่เคยเขียนด่า BK Magazine เพราะทำ anonymous review แง่ลบได้ นั่นแหละ เจ้าของเดียวกัน https://t.co/AEmt2mwsBv

— thefuriousdan (@thecuriousdan2) September 28, 2021

Initially, the restaurant’s representatives seemed oblivious to the angry comments, writing on Instagram that they were being attacked by “uneducated wannabe foodies.” 

Later, the restaurant issued a public apology. 

“We sincerely apologize for our rude comments and bad attitudes. We have realized our mistakes and will work hard to improve our food services, attitude, [and] behavior,” Bundle of Joy’s admin posted in yet another Instagram story.  

The restaurant’s social media pages – Facebook and Instagram – were no longer available as of the publication time.

This story originally appeared in BK.

Read more Coconuts Bangkok stories here.

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